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Branding!

Listen to Dr. Ivo Ganchev’s conversations with the world’s leading consultants, experts and executives in the branding industry.

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Meet the Host: Dr. Ivo Ganchev

Ivo is an experienced consultant to Chinese Fortune 500 companies, a Global Partner at TopBrand Union and Vice-Chairman of the Bulgaria-China Chamber of Commerce and Industry. He is also an academic who has previously taught at a number of institutions, including Queen Mary University of London.

After a decade of experience in business, Ivo created The Branding Boardroom, a podcast which sheds light on best global practices in marketing and branding.

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Partners and Media

TopBrand Union

Co-producer and sponsor. Boutique China-based branding consultancy with 30+ Forbes 500 clients. Publishes annual brand rankings.

Economic View on China News

Distributor and exclusive media partner. Serves as the economics news bureau of China News (中国新闻网) the second largest news agency in China.

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E04 Full: Prof. Oliver Errichiello on Brand Sociology

1:09:54

January 24, 2024

These are highlights from Episode 4, on which Dr. Ivo Ganchev interviews Prof. Oliver Errichiello at length about Brand Sociology, its practical implications and role in crafting a successful marketing strategy. They also discuss practical cases, “classical” thinkers in sociology, and the differences between “European” and “North American” approaches to building a brand.

E04 Highlights: Prof. Oliver Errichiello on Brand Sociology

13:24

January 24, 2024

These are highlights from Episode 4, on which Dr. Ivo Ganchev interviews Prof. Oliver Errichiello at length about Brand Sociology, its practical implications and role in crafting a successful marketing strategy. The highlights were aired in China by our media partners from Economic View (经纬), the business and economy bureau of the second largest news agency in China, China News Service.

E03 Full: Dennis Yu on Humanity in Branding

56:58

July 7, 2023

This is the full version of Episode 3, on which Dr. Ivo Ganchev interviews Dennis Yu at length about stories from his career and the importance of humanity in branding. The show includes discussions on the value of using data and its limitations, social media ads and best practices for developing a strong personal brand.

E03 Highlights: Dennis Yu on Humanity in Branding

12:39

July 7, 2023

These are highlights from Episode 3, on which Dr. Ivo Ganchev interviews Dennis Yu at length about stories from his career and the importance of humanity in branding. The highlights were aired in China by our media partners from Economic View (经纬), the business and economy bureau of the second largest news agency in China, China News Service.

E02 Full: Sophie Bowman on Converting Your Social Media Followers

53:17

June 30, 2023

This is the full version of Episode 2, on which Dr. Ivo Ganchev interviews Sophie Bowman at length about her career as a social media entrepreneur and brand consultant to global superstars. The show includes personal stories from Sophie’s career, tips for developing a strong social media strategy and valuable advice about working with influencers and turning your followers to customers.

E02 Highlights: Sophie Bowman on Converting Your Social Media Followers

12:44

June 30, 2023

These are highlights from Episode 2, on which Dr. Ivo Ganchev interviews Sophie Bowman at length about her career as a social media entrepreneur and brand consultant to global superstars. The highlights were aired in China by our media partners from Economic View (经纬), the business and economy bureau of the second largest news agency in China, China News Service.
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Team Members

Picture of Prof. Wang Yong

Prof. Wang Yong

Co-producer of The Branding Boardroom. Founder of TopBrand Union and the China Brand Festival. Professor of Marketing at Renmin University and China University of Political Science and Law. Author of 17 Books and Prominent Public Speaker. PhD from Hong Kong Polytechnic University and MBA from Peking University.

Picture of Liu Kunming

Liu Kunming

Director of The Branding Boardroom. Vice-President of TopBrand Union and Co-organizer of the China Brand Festival. Secretary General of the CEO Marathon Running Club in China and External Relations Manager of the Car Enthusiasts Club in Beijing.

Picture of Xu Yahua

Xu Yahua

Subtitles Editor and Media Relations Editor of The Branding Boardroom. Assistant to the CEO at TopBrand Union and frequent contributor of opinion pieces on branding on the TopBrand Union blog.

Join Our Podcast on your favourite platform

In addition to the official media channels of China News, TopBrand Union and our YouTube channel, we are also available on the following platforms: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Samsung Podcasts, Pandora, Tune In, Stitcher, iHeartRadio and Deezer.

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The Branding Boardroom is created by Dr. Ivo Ganchev and TopBrand Union.

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