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Branding!
Listen to Dr. Ivo Ganchev’s conversations with the world’s leading consultants, experts and executives in the branding industry.
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Meet the Host: Dr. Ivo Ganchev
Ivo is an experienced consultant to Chinese Fortune 500 companies, a Global Partner at TopBrand Union and Vice-Chairman of the Bulgaria-China Chamber of Commerce and Industry. He is also an academic who has previously taught at a number of institutions, including Queen Mary University of London.
After a decade of experience in business, Ivo created The Branding Boardroom, a podcast which sheds light on best global practices in marketing and branding.
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Corporate and Media Partners
TopBrand Union
Co-producer and sponsor. Boutique China-based branding consultancy with 30+ Forbes 500 clients. Publishes annual brand rankings.
Economic View on China News
Distributor and exclusive media partner. Serves as the economics news bureau of China News (中国新闻网) the second largest news agency in China.
Watch All Episodes
E01 Full: Martin Roll on Branding in Asia and Best Global Practices
Martin Roll is a world-renowned Fortune 100 advisor.
This episode includes personal stories from Martin’s career, tips for developing a strong personal brand, an extensive discussion about the rise of Asian brands as well as the best global practices that they are successfully adopting.
E02 Full: Sophie Bowman on Converting Your Social Media Followers
Sophie Bowman is a social media entrepreneur and brand consultant to global superstars.
This episode includes personal stories from Sophie’s career, tips for developing a strong social media strategy and valuable advice about working with influencers and turning your followers to customers.
E03 Full: Dennis Yu on Humanity in Branding
Dennis Yu is an experienced global keynote speaker and executive seeking to create a million jobs.
The show includes stories from his career and discussions on the importance of humanity in branding, the value of using data and its limitations, social media ads and best practices for developing a strong personal brand.
E04 Full: Prof. Oliver Errichiello on Brand Sociology
Prof. Oliver Errichiello is the author of 20+ books and the founder of Büro für Markenentwicklung.
The show covers discussions about Brandsociology, its practical implications and role in crafting a successful marketing strategy. It also includes discussions of practical cases, “classical” thinkers in sociology, and the differences between “European” and “North American” approaches to building a brand.
E05 Full: Dr. Francesca Hansstein on Consumer Behavior
Dr. Francesca Hansstein is an academic and consultant specializing in Chinese consumer behavior.
On the show, she discusses her early career, the process of preparing and delivering market research reports, Chinese consumer habits as well as ongoing trends and challenges in brand development. The conversation also includes an insightful discussion into the rise of new technology, green branding and the need for building inter-generational links between CEOs and students.
Team Members
Prof. Wang Yong
Co-producer of The Branding Boardroom. Founder of TopBrand Union and the China Brand Festival. Professor of Marketing at Renmin University and China University of Political Science and Law. Author of 17 Books and Prominent Public Speaker. PhD from Hong Kong Polytechnic University and MBA from Peking University.
Liu Kunming
Director of The Branding Boardroom. Vice-President of TopBrand Union and Co-organizer of the China Brand Festival. Secretary General of the CEO Marathon Running Club in China and External Relations Manager of the Car Enthusiasts Club in Beijing.
Xu Yahua
Subtitles Editor and Media Relations Editor of The Branding Boardroom. Assistant to the CEO at TopBrand Union and frequent contributor of opinion pieces on branding on the TopBrand Union blog.
Join Our Podcast on your favourite platform
In addition to the official media channels of China News, TopBrand Union and our YouTube channel, we are also available on the following platforms: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Samsung Podcasts, Pandora, Tune In, Stitcher, iHeartRadio and Deezer.
Contact
To get in touch with our team, use the form below.
The Branding Boardroom is created by Dr. Ivo Ganchev and TopBrand Union.
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